Additional steps, such as Custom Framing on a painting, or a custom base on a sculpture, may also be recommended before HLFA accepts representation of an artwork for sale. These recommendations are made so as to represent the artwork in the best possible light to prospective buyers.
A custom frame does cost up front, but adds significantly value to the artwork and justifies a higher asking price. The market rule of thumb for framing cost runs around 10% the value of the artwork being framed.
Eli Wilner, world renowned dealer in antique and custom designed frames, advises clients that a custom frame should cost approximately 10% of the value of the painting. *
“Pegging framing investment to retail price [of a painting] is a good place to start, and
7% -15% is probably about the right target.” ~ Jason Horejs, author of best selling book “Starving” to Successful - The Fine Artist's Guide to Getting Into Galleries and Selling More Art **